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Thanks to the kindness of board members, volunteers, corporate supporters and "Come From Away" Broadway fans, the 23rd annual Pay it Forward 9/11 campaign is able to invite groups, businesses and individuals to start planning their activities to remember one of America’s darkest days in US history. 


The 23rd anniversary of Pay it Forward 9/11 is generously supported by the writers and producers of Come From Away musical and by Dell TechnologiesTito’s Handmade Vodka, Jet Blue, and Gallin & Son.


Sponsorships are still available for 2024. Pay it Forward 9/11, Inc. is a nonprofit organization registered in the State of New York, and is a 501(c)3 organization registered with the Internal Revenue Service.


Created in tribute to the compassionate people of small towns in the island province of Newfoundland and Labrador, Canada, Pay It Forward 9/11 was started in 2002 by an airline passenger stranded there, wondering if others would do the same where they lived.



Share your kindness story on our website (payitforward911.org) and post a photo on your social media channels using #PayitForward911 and #neverforget so we can share. Learn more at http://payitforward911.org or on the organization’s Facebook, Instagram, TikTok, or YouTube to be inspired with additional Pay it Forward 9/11 content.


Contributions are tax-deductible. For additional questions or partnership ideas, email info@payitforward911.org.


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Each year, leading up to the anniversary of 9/11, people are encouraged to perform three random acts of kindness for strangers for #11DaysOfKindness. The 23rd annual Pay it Forward 9/11 campaign invites groups, businesses and individuals to share their commitment to September acts of kindness on an online map, and start planning their activities to remember one of America’s darkest days in US history. 


Created in tribute to the compassionate people of small towns in the island province of Newfoundland and Labrador, Canada, Pay It Forward 9/11 was started in 2002 by an airline passenger stranded there, wondering if others would do the same where they lived.


“We pledged to never forget,” said Kevin Tuerff, president and founder of Pay it Forward 9/11. “Our 11 Days of Kindness campaign honors those killed in 2001 on 9/11, and also the heroes who volunteered with acts of compassion, much like what I experienced when my 9/11 Trans-Atlantic flight was diverted to an island province in Canada. Thousands of unexpected travelers were provided necessities of food, clothing, and shelter for five days and their kindness continues decades later through Pay It Forward 9/11.”


Tips to pay it forward this September:

  1. Download and share our free “#11DaysofKindness for Kids” card packs on the website (payitforward911.org/), and donate them to your local school, house of worship, scout troop, or other community organization.

  2. Write thank you notes to first responders, healthcare heroes, military or essential workers.

  3. Buy a tank of gas for a stranger at the gas pump.

  4. When you visit a coffee shop, offer to purchase the beverage for the person behind you in line and see if the idea sticks around for others.

  5. Ask restaurant or bar wait staff if you can pick up the tab from a nearby table of strangers. In the bill holder, insert a “Smile you’re the recipient of a random act of kindness” card (available on our website payitforward911.org).


Share your kindness story on our website (payitforward911.org) and post a photo on your social media channels using #PayitForward911 and #neverforget so we can share. Learn more at http://payitforward911.org or on the organization’s Facebook, Instagram, TikTok, or YouTube to be inspired with additional Pay it Forward 9/11 content.


The 23rd anniversary of Pay it Forward 9/11 is generously supported by the writers and producers of Come From Away musical and by Dell TechnologiesTito’s Handmade Vodka, Jet Blue, and Gallin & Son. Sponsorships are still available for 2024. Pay it Forward 9/11, Inc. is a nonprofit organization registered in the State of New York, and is a 501(c)3 organization registered with the Internal Revenue Service. Contributions are tax-deductible. For additional questions or partnership ideas, email info@payitforward911.org.

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As an all-volunteer charity, PayItForward911.org is gearing up for #11DaysofKindness in September and we need your help to grow the ripple effect of kindness in 2024.


Your corporate or individual donations help us develop new tools, promote kindness and unity, and even help us recruit new participants. We do this to honor the victims and heroes of the 9/11/01 attacks in New York, Virginia, and Pennsylvania.


You or your group/organization can unite to collect and give funds and perform acts of kindness together. Make a plan in September to:

  • Raise funds and donate to Pay It Forward 9/11 or your favorite charity.

  • Give a stranger a cocktail or a cup of coffee, or just give them a hand with packages.

  • Do a good deed for a neighbor, teacher, or first responder.

  • Smile and start a conversation with a complete stranger. Kindness is free!




Click here to make a donation to support Pay It Forward 9/11, a tax-deductible donation. (We are a 501c3 charity, registered with the NY Charities Bureau.) Your donation helps us create tools like our free downloadable Kindness for Kids Cards, our school and community toolkits, and recruit ambassadors to our mission of spreading kindness and unity.


Can’t donate? It’s okay! Join us by pledging an act of kindness on our website and put a pin in our Global Map of Kindness to share our message!


Whatever you do, we are with you and would love to hear about it! Email us at info@payitforward911.org to share photos and stories, and use the #11daysofkindness and #payitforward911 hashtags when you post on social media so we can share.


Thank you to all of you who have already donated, and are keeping the ripple effect of kindness going to honor those we lost on that tragic day, 9/11 family members, survivors, helpers, and heroes.


Scan here to donate via Paypal:












Join the Eleven Days of Kindness and help us document random acts of kindness across the world on Wednesday, Sept. 11, 2024. Pay it Forward 9/11 is a registered 501(c)3 charity recognized by the IRS. Consider a tax-deductible donation at http://payitforward911.org/donate.


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