We said we would "never forget" those who perished on 9/11 and the compassionate heroes who helped us restore faith in humanity.

Inspired by compassionate Canadians on 9/11, our tradition began more than 20 years ago, on the first anniversary of the attacks. This year, our aim is to restore the kindness and unity the world witnessed in 2002. To honor them, we need your help to perform at least 25,000 good deeds during #11DaysofKindness for the 2025 Pay It Forward 9/11 movement.

Spreading kindness is a powerful way to honor the lives lost and the heroes of that day. Choose any 11 days in September to do at least 3 good deeds for strangers, asking each recipient to do the same. Don't forget to subscribe for tips and updates, and donate if you can to fund our movement

Pro Tip: Select the name(s) of one of the 2,983 victims of the 9/11 attacks from this memorial library. Share their name with the recipient of kindness to keep their memory alive.

#NeverForget #payitforward911 #11DaysofKindness

CONGRATULATIONS CARRY V. of DURHAM, North Carolina! She won the Sept 12 sweepstakes, and a memorable, free trip for two to Newfoundland & Labrador, Canada, 2 nights lodging, free tickets to Come From Away––You Are Here in Gander, the town depicted in the musical. Thank you to everyone who donated to this charity fundraiser.

Free coffee for a stranger in NYC

Our Vision and Mission

Our vision is to help develop communities where harmony grows through individual "pay it forward" actions, and the ripple effect they cause.

Our mission is to promote random acts of kindness and compassion every September 11th to honor lives lost in the 9/11 attacks by performing three good deeds for strangers, asking them to pay it forward by doing the same and creating a ripple effect.

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lion mascot high fives elementary kids in hallway

Donations help us distribute our new 11 Days of Kindness for Kids classroom activities and lesson plans for free to teachers, principals, superintendents and PTAs. For 2025, we hope to have 500 schools download these education tools which focus on social emotional learning skills.

For anyone under age 35, they are too young to fully understand what happened on September 11th, 2001 in the US. This year, we'll work to encourage students to ask their older family members to "Tell me your 9/11 story." As a society, we must learn from history, by remembering the victims of the tragedy and the helpers who gave compassion. We'll soon provide a form for anyone to share their own short story with recorded audio.