We said we would "never forget" those who perished on 9/11 and the compassionate heroes who helped us restore faith in humanity.
Inspired by compassionate Canadians on 9/11, our tradition began more than 20 years ago, on the first anniversary of the attacks. This year, our aim is to restore the kindness and unity the world witnessed in 2002.
To honor them, we need your help to perform at least 25,000 good deeds during #11DaysofKindness for the 2025 Pay it Forward 9/11 movement. Choose any 11 days in September to do at least 3 good deeds for strangers, asking each recipient to do the same. Don't forget to subscribe for tips and updates, and donate if you can here to fund our movement.
Will you encourage schools and businesses and others to join the movement?
Free activity toolkits are available here.
NEW: Kindness school lesson plans for administrators and educators.
(Direct link to form for free download here.)
Pro Tip: Select the name(s) of one of the victims of the 9/11 attacks from this memorial library. Share their name with the recipient of kindness to keep their memory alive.
#payitforward911 #NeverForget
Our Vision and Mission
Our vision is to help develop communities where harmony grows through individual "pay it forward" actions, and the ripple effect they cause.
Our mission is to promote random acts of kindness and compassion every September 11th to honor lives lost in the 9/11 attacks by performing three good deeds for strangers, asking them to pay it forward by doing the same and creating a ripple effect.
Since this kindness movement's inception in 2002, we've documented participation in all 50 US states, two territories and more than a dozen countries. Peruse the map to gain inspiration for your #11DaysofKindness!
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